Our Story
What started as a spark of inspiration has quickly become a movement.
In her first-ever oral argument before the Supreme Court in 1973, Ruth Bader Ginsburg poetically wove together a phrase to describe the marginalization of women. Justice Ginsburg explained that women, as with many classifications marginalized communities within our legal system, were simply: branded inferior.
This landmark case became the legal foundation upon which Justice Ginsberg and hundreds of other legal activists built to defend & advocate for the rights of those "branded inferior." On the precipice of a historical presidential election with the potential to dismantle all that she and others have built, we decided we simply could not sit idly by.
Branded Inferior exists to help you reclaim the power and potency of this phase - and to inspire those around us to action.
Your choices
make a statement.
No matter how big or small they are, your choices have a ripple effect of impact. Your budget wields potent potential; why not transform that budget into an engine of social impact?
Our goal is to turn your everyday items into catalysts for positive change in our society. From now until the presidential election on November 5th, 2024, 100% of the proceeds from your purchase will fund causes at stake on the ballot.
Special Edition Items
Vote with your budget
Want to practice before November 5th? Start voting with your budget and support the causes at stake this election.
Trending Products
The people have spoken. These trending products are both trendy and impactful.
